Volvo’s latest concept car - YCC (Your Concept Car) - makes its world debut at the Geneva motor show on 2 March and is the creation of an all-women project team.
The idea for the concept car arose in 2001 following a series of workshops at Volvo by Marti Barletta, an American marketing expert on female consumer patterns who claimed: "If you meet the expectations of women, you exceed the expectations of men".
The female YCC project management team consists of five senior Volvo managers and three chief designers with a broad spectrum of experience.Smart Solutions
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