In response to these findings, the Volvo YCC team created a car designed to meet the needs of all modern, independent people. It includes features such as:

Gull wing doors Ergovision Choice & Flexibility Smart Storage Easy maintenance

Since revealing the YCC to the world, Volvo surveys show the YCC's runflat tyres, easy clean paint, smart storage solutions and exterior filling point washer fluid top the 'best features' lists for men as well as women.

Volvo has a long tradition in listening to demands of the female customer. "Since the eighties we have had a dedicated reference group of female Volvo staff and customers, whose job it is to give feedback and opinion on new product designs and features", said Hans-OLov Olsson, President and CEO of Volvo Cars.

"We appreciate the thoughts and sensitivity shown by any of our female employees and customers which, in the past few years, has led to the introduction of, among other things, better driving positions for short drivers, more knee room beneath the steering room, a storage system to hold shopping bags, a lighter tailgate and clearer identifying symbols for coolant, oil and washer fluid liquid."

By developing the ideas and feedback from the YCC, Volvo believes that it will help to increase its appeal to female customers in future production cars.


Published : 03/12/04 Author : Melanie Carter

Volvo YCC News

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