Volvo Cleans Up With Advanced VCC Luxury Estate Concept

Volvo VCC Concept Car
By David Miles Geneva - Volvo has a long history of turning concepts into reality – the XC90 is based on the ACC, Adventure Concept Car, while the genes of the S70R and V70R can be traced to the Performance Concept Car (PCC) I and II.

So pundits believe their latest concept - the Versatility Concept Car or VVC will eventually be built. More likely in the mid to long term period the elements from this elegant creation will appear in other models.

Jose Diaz de la Vega, Volvo’s Design Director, who unveiled the car at the Geneva Motor Show yesterday, said of his creation, "the VCC is our expression of luxury, technology and the environment in harmony– these elements traditionally do not always sit well together. The car is a display of true Volvo luxury and true Scandinavian style. We need to tell people we are a luxury brand so I went all the way with this design to show what Volvo can produce. The VCC is pure indulgence but smart enough to be realistic".

Sven de Smet, of Volvo Cars said "I think I am the only Brand Strategy Manager at the show dealing with concept cars, that is how important we regard these concepts of design and engineering".

Although a production version of the car revealed at Geneva on Tuesday is not likely in the short-term, the VCC shows how a large luxurious V90 might look but with the added appeal of strong environmental credentials. Sven de Smet added: "V stands for versatility and our V cars are the core models of our business. We can now add a strong environmental profile to the characteristics of smartness, elegance, large, fast and economical".

continues... | Part Two

Published : 05/03/03 Author : Melanie Carter

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