Volvo Concept Car

Volvo has unveiled five concept design studies today at www.conceptlabvolvo.com and scale models of these are currently on display at the New York Auto Show. Concept Lab Volvo showcases five interesting concept studies of an entire range of possible small Volvos.

Concept Lab Volvo is a unique interactive experience that gives consumers around the world the chance to ask questions and give feedback direct to Volvo Car Corporation.

"As designers, we are employed to set trends. But we can’t sit in the design studio in Sweden and decide what the rest of the world should drive. We need to know what people think about our ideas and our visions of the future," comments Volvo Car Chief Designer Henrik Otto.

"Concept Lab Volvo is an unfiltered pathway between the company and the individual, and the Internet gives us contact with people who don’t go to motor shows or read car magazines. Personally, I think that Concept Lab Volvo appeals to a younger audience that we have a hard time reaching through more traditional channels. And we are very keen to know what young people think about our future and visions. After all, they are the ones who are going to buy these cars," he added.

From Concept To Reality

Volvo concept cars are not simply one-off dreams – they feed into the development of production cars. In fact, two of the concept cars previously shown became production vehicles. The Adventure Concept Car (ACC) became the award-winning XC90 and the Performance Concept Cars (PCC1 and PCC2) turned into the exciting new S60 R and V70 R.

The website includes detailed information about Volvo Versatility Concept Car (VCC), unveiled at the Geneva Motor Show earlier this year and now these five new small Volvo concepts. The concept models give a glimpse into possible futures - although please note that no decision has been made for any of these models to go into production.


Published : 20/04/03 Author : Melanie Carter

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