Volvo’s next concept car – Your Concept Car (‘YCC’) – has already won its first award ahead of its world debut in 2004. The unique project is being undertaken by a team of female engineers, designers and project managers to accommodate the differing priorities, sizes and strength of both men and women, as well as to demonstrate the breadth and depth of female expertise in Volvo.
‘YCC’ is scheduled to join Volvo’s recent succession of visionary and innovative concept cars in spring 2004, and has already received the first ‘Golden Spark Plug’ award from the Women and Motoring section of the Swedish Automobile Association.
Volvo recognises that modern, independent men and women are key customers of the future, so as well as focusing on stylish design, performance and quality engineering, YCC also explores intelligent ergonomics and personalised, adaptable solutions for its interior and exterior.
"It’s been said that if you meet women’s expectations, you often exceed the expectations of men. That’s why we’re targeting our concept car to appeal to both genders," says Tatiana Butovitsch Temm, from Volvo’s public affairs department.
Commenting on the Golden Spark Plug award, Maria Spetz, president of the Swedish Automobile Association added: "The car industry has dragged its heels over giving recognition to women as car buyers. With just over one million women owning cars in Sweden alone, this should be reflected in product development, so we feel Volvo is doing absolutely the right thing by showcasing women’s competence and know-how in the development of the YCC project."
Volvo’s modern Swedish outlook means it monitors the latest lifestyle trends via satellite design studios in Gothenburg, California and Barcelona, and has already been running a Female Customer Reference Group (FCRP) for 13 years, which played an important part in the development of Volvo’s award winning, next generation SUV, the XC90.
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