The new Volvo XC60 is stepping boldly into what is currently the automotive world's fastest-growing segment – dressed in a thrilling blend of muscular XC capability and the sporty charisma of a coupe.
“This is not only the safest Volvo ever. If you ask me, it’s also the most stunning. Not a bad combination, is it?” says Volvo Cars President and CEO Fredrik Arp. The new XC60 has its international debut at the Geneva Motor Show today, with the first cars reaching dealers in Europe in autumn 2008.
The ‘Small Premium Utility’ segment is growing quickly. Within the next few years, buyers will have at least 10 crossover models to choose between. By 2009, this segment is expected to expand by 75 per cent to 443,000 cars.
“In order to succeed in that kind of competition, you have to stick your chin out and create a car that stands out from the crowd. The new XC60 bases its unique appeal on the synthesis between daringly sporty design and a range of intelligent safety systems that help the driver avoid accidents,” explains Fredrik Arp.
The big safety news is City Safety – a unique feature that can help the driver avoid or reduce the effects of the type of low-speed impacts that are common in city traffic and traffic tailbacks. If the car is about to drive into the vehicle in front and the driver does not react, the car brakes itself.
“We are the first manufacturer in the world to offer this type of feature as standard. City Safety clearly advertises that the new XC60 is the safest car Volvo has ever produced. The car is packed with our accumulated safety know-how and technology, both when it comes to preventing accidents and protecting all the occupants in a collision,” says Fredrik Arp.
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