Volvo S60
Volvo S60

The official 'Best European Festival' and the original and greatest snowboard and music festival in the World; 'Snowbombing' has partnered with design driven Volvo Cars for the second year running, this year announcing a pan-European headline sponsorship deal.

The now title sponsored 'Volvo Snowbombing' event is a unique, fun, week-long festival of international bands, world class DJs and snow sports, aimed at the more discerning audience. Set in the chocolate box, alpine resort of Mayrhofen, Austria, the event that takes place 4th - 9th April 2011 is committed to providing the best entertainment for globetrotting festival goers.

Gareth Cooper MD from Volvo Snowbombing commented: "We see Volvo and Snowbombing as a perfect fit - both super cool brands pushing boundaries in their individual fields. Some of the activity that's going to take place is going to blow people away, and this year Volvo will integrate into the event fully, providing even more fun and entertainment for our ever growing crowd!

Kylee Rush, Head of Brand Engagement Volvo Car Europe "Volvo Car Europe is very excited to announce its 2011 headline partnership with Snowbombing, now called Volvo Snowbombing. Snowbombing, like Volvo, is a brand on-the-move and we share many similar values making the headline partnership an ideal match. With innovatively designed luxury cars created with people at the forefront of everything we do it means that Volvo's seamless integration with the event will add even more fun and adventure to Snowbombers."

Volvo Snowbombing is now regarded by many as, "The Greatest Show on Snow" - where seeing the likes of The Prodigy and Fatboy Slim playing sets 630-meters above sea level and partying in an igloo is just part of the amazing array of fun and entertainment on offer.

With Volvo Car Europe on board, a new dimension is now being revealed, with the Volvo Ice Camp Party, bringing together party-goers and media from all over Europe for a truly international event within the festival with top class artists taking to the stage.

Taking place on Thursday 7th April, Volvo will be whisking away 250 lucky competition winners and special guests from the main resort hub of Mayrhofen on a magical mini trip to the Volvo Ice Camp at Kitzsteinhorn Glacier in Kaprun, where breathtaking views meet stunning design in this highly original car showroom come party venue.

Guests will experience four huge igloos, including showroom space showcasing the latest designs and innovative technology from Volvo, including the all-new Volvo S60, designed with a true sports car feel and the Volvo V60. Exclusive sets from world class acts will provide the entertainment with a stellar line up soon to be revealed, whilst people can chill out at the Ice Bar.


Published : 26/01/11 Author : Staff

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