Volvo has released the first details of its all new S80 saloon prior to its world debut¹ at the 76th International Motor Show in Geneva (2-12 March)
The S80 is the largest of Volvo’s S-range of saloons and this second generation S80 offers a competitive alternative to the dominant, German luxury saloon rivals thanks to its own distinctive Scandinavian style, combined with excellent ride and handling characteristics benchmarked against the class leaders.
"We are convinced that the all new Volvo S80 will be a very strong contender in its class and win over many new customers considering the other popular premium brand rivals. We expect to sell 50,000 new S80s a year around the world, of which 70 per cent will be new Volvo customers," says Frederik Arp, Volvo Cars CEO. "The main markets for the all new S80 will be the USA, Germany, Spain, Sweden, UK and China," he continued.Evolutionary Exterior Design
At its launch in 1998 the first generation S80 heralded a bold new design direction for Volvo, which still looks modern today, but now Volvo’s designers have carefully and cleverly evolved Volvo design language to be more youthful and dynamic as well as introducing new Volvo safety technology and powerful new engines - including Volvo’s V8 (315bhp), available with AWD (All Wheel Drive).
"The all new S80 is about evolutionary design," says Steve Mattin, Volvo Cars design director. "All the shapes and materials it uses represent a continuous development of the Volvo design language. We have given the all new S80 a more youthful and dynamic stance, and created an even more inviting atmosphere by using refined materials and colours that blend smoothly with smart, user-friendly technology," he continued.
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