All New Volvo S80 Designed To Appeal To UK Company Motorists

Volvo S80

A more exciting driving experience and a host of new safety features are set to help Volvo meet its predictions that 70 per cent of customers for the all new S80 will go to buyers who do not currently drive a Volvo.

The all new S80 made its world debut today at the Geneva Motor Show (28 February) and in the UK Volvo anticipates that most of the new drivers coming to the brand for the first time will be from the corporate sector.

"Company motorists want a car in the executive sector that combines luxury, driving pleasure and refinement with the reassurance of high safety standards - which are all the credentials Volvo has focused on with the all new S80," explained Ian Rendle, Volvo Car UK’s corporate sales manager.

"The corporate sector in the UK will account for the majority of the new S80’s sales. The new S80 has the latest generation of Volvo's ride and handling attributes with distinctive Scandinavian style that will appeal to the high mileage company car driver," he added.

The all new S80 adopts the latest Volvo family look on the outside with a luxurious interior - including a development of the revolutionary ultra-thin centre console first seen on the new S40 saloon and V50 sportswagon. However, it’s the new generation of advanced ride and handling, developed on UK roads and benchmarked against the key German premium brand rivals which, combined with the latest Volvo advances in safety technology, will help raise the profile of the new S80 amongst company car drivers.

"The fact that Volvo used British roads to help develop the new S80 is testament to how important Volvo sees the UK market for the car, which should further help its appeal in the corporate sector," said Rendle.

Apart from the temptation of the new V8 with AWD and 3.2-litre in-line six-cylinder petrol engines (as well as a 2.5T petrol and both D5 and 2.4D turbodiesels), Volvo's advanced 'Four-C' active chassis and world class audio systems with Dynaudio speakers, Alpine digital amplifier with Bang & Olufsen PowerHouse ICE Power technology and Dolby Pro Logic II Surround Sound™, some of the other key new features of the new S80 of particular interest, and benefit, to company car drivers include:

Personal Car Communicator: Personal security has been stepped up on the new S80 with the introduction of a unique Personal Car Communicator (PCC) first seen on Volvo's Safety Concept Car in 2001. Similar to a normal remote control, the PCC does a great deal more than activating the locks and the alarm. The PCC can check if the car is locked or unlocked, if the alarm has been activated or not, or its sensitive heartbeat sensor will tell if there is someone in the car. The PCC also includes a 'keyless drive' function.

Clean Zone Interior Package: In-car air quality is of importance to all company drivers spending many hours each week in their cars. The all new S80 has a sophisticated climate control system and through careful choice of emissions-free interior materials, the car provides interior air that passes the stringent criteria set down by the Swedish Asthma and Allergy Prevention Association.

Collision Warning with Brake Support: helps drivers avoid running into the car in front, a problem that is all too familiar on roads such as the M25 where traffic can come to an abrupt halt with little warning. The area in front of the car is continuously monitored with the aid of a radar sensor and if the driver doesn't react when approaching another car from behind an audible signal and warning light are triggered. The system also automatically prepares the brakes against the brake pads before the driver touches the brakes and will boost brake force if the driver does not brake hard enough, as well as flashing the brake lights to warn drivers behind.

Adaptive cruise control: helps the driver maintain the distance to the car in front by choosing the minimum time interval they want to adopt. A radar sensor has been adopted by Volvo to continuously measure the distance to the vehicles in front, so the new S80 never gets too close to a car.

BLIS and IDIS: The new S80 can also be fitted with the Blind Spot Information System (BLIS) and an Intelligent Driver Information System (IDIS), two systems that help the driver to maintain better control over the driving situation. BLIS registers if another vehicle is in the blind spot alongside the car, while IDIS is an electronic information system that helps prevent the driver being distracted by delaying any unnecessary information in busy or stressful situations.

Published : 02/03/06 Author : Melanie Carter

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