Volvo Concept Unviverse
Volvo Concept Unviverse

At the 2011 Shanghai Auto Show, Volvo has revealed the Volvo Concept Universe, a large and luxurious saloon. "The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line saloon," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

The Volvo Concept Universe has been designed to spark a subconscious desire and a feeling of eternal beauty. It moves towards the future with its coupe-like roofline and contemporary solid rear, but it also aims to echo Volvo's proud heritage by borrowing design cues from classic models of the past.

"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time," says Peter Horbury, Vice President Design at Volvo Car Corporation. "We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."

The interior is designed to be driver-orientated and features a touch-screen the approaches the hand when the driver reaches towards it. The rear is designed to offer relaxed comfort for passengers, with an interior which moulds into the rear seat, and becomes part of the rear seating environment.

A dark colour scheme features for the front seat, which fades towards the rear into a light scheme, to encourage relaxation.

"The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future," Peter Horbury concludes.

"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo Car Corporation.


Published : 19/04/11 Author : Staff

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