Volvo car Corporation has has announced a new global brand strategy "Designed Around You" at a press conference in Beijing, pointing to the direction of Volvo's future brand development.
"It summarises our approach to understanding people, giving them a luxury experience that is a little more human-oriented - while at the same time linking firmly to our heritage of building safe and dependable cars" said Richard Monturo, Vice President Global Marketing, Volvo Car Corporation. "We are the most human-centric car brand in the industry. And we need to communicate that to our customers" he continued.
More details of the new brand direction will be shown at the 2011 Frankfurt Motorshow in September.
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