Were You Born On 30th January 1974? Then You Could Win A New Golf

If your 30th birthday is just around the corner, then far from being a day for checking those wrinkles and looking for grey hairs, it could be your best yet – thanks to Volkswagen.

The company is trying to track down those due to celebrate their 30th birthday on 30th January 2004, as this day coincides with the launch of the fifth generation Golf. Not only that, but 2004 signals the 30th anniversary of the debut of the first version of Volkswagen’s best-seller. So if the company finds you, you could win a new Golf – surely a better gift than wrinkle cream.

There are approximately 1,800 individuals in the UK who were born on 30th January 1974, and so who could potentially enter the competition. Making them aware of the opportunity will be all part of the fun.

Volkswagen has already started a national hunt for the lucky few, encouraging everyone to think of those they might know who will be celebrating their 30th birthday on the magical date. Helping to kick-start this will be extensive radio advertising, plus an on-line campaign including a partnership with lastminute.com.

The on-line advertisement features a picture of a human sperm, with the caption ‘Was this you? Born on 30th January 1974?’ It is hoped that the intrigue generated by the campaign will spur people on to assist in finding the lucky few who are eligible to enter.

The only way to enter is to register your details at www.winanewgolf.co.uk , a special site which has been set up. And whoever is picked as the lucky winner after the draw closes at 23:59 hours on Sunday 25th January, will be asked to provide recognised photo identity (such as a passport) as well as their birth certificate.

The competition is open now, and the winner will be able to collect their new Golf on 30th January, coinciding with the new car’s launch and the winner’s birthday celebrations.

The competition is all part of the new Golf’s launch campaign, which will centre around the phrase ‘30 years in the making’. The new model is the most advanced Golf yet, with the sophistication of latest generation FSI petrol and TDI diesel engines, completely new multi-link rear suspension for more dynamic handling, and notably improved cabin space.

Over four previous generations, the Golf has racked up sales of over 22 million, surpassing the record of even the original Beetle. With a policy of continual product improvement, the latest Golf has truly been ‘30 years in the making’.

Published : 09/01/04 Author : Melanie Carter

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