But Volkswagen’s Polo Twist does. Because as part of a forthcoming advertising campaign for the special edition Twist version, which comes ‘chilled’ with free air conditioning, Volkswagen created a life-sized model of the Polo, and parked it outside the Saatchi Art Gallery in South Bank in London.
The sculpture was made from 9.5 tonnes of ice imported from Canada, by a company which specialises in ice carving, The Ice Box. The Polo took around 350 hours to create, and was hand-carved by three sculptors in a freezer at minus 10 degrees Celsius. The final carving weighed around 8.5 tonnes, and was transported in 100 individually wrapped sections by ‘freezer freight’. Had the sculpture been allowed to melt naturally, it would have taken around 36 to 48 hours to disappear.
Managing Director of The Ice Box, Philip Hughes, commented: ‘We have worked on hundreds of projects for major brands throughout the UK and Europe, mainly for live communications and events. However, the Polo Twist is the largest project for a specific shoot and single piece of advertising.’ The images of the ice car will be used within a national press advertising campaign which breaks on Thursday 27 May and will run for four weeks.
The Twist is a best-seller in the Polo range, offering customers excellent value for money. Prices start at £9,185 RRP on the road for the 1.2-litre three-door model, and the Twist has air conditioning, distinctive 14" alloy wheels and the choice of metallic or pearl effect paint as standard.
This comes in addition to the Polo S model’s already comprehensive list of standard features, including electric front windows; ABS anti-lock brakes; driver’s and front passenger’s airbags with front seat side airbags; central locking; and electrically heated and adjustable door mirrors. A chrome ‘Twist’ badge on the tailgate further distinguishes the new model. A range of four advanced and efficient engines is available for the Polo Twist: 1.2-litre 65 PS and 1.4-litre 75 PS petrol units, and 1.9-litre SDI 64 PS and 1.4-litre TDI 75 PS diesel powerplants.Polo Twist - on the road recommended prices
|1.2-litre 65 PS 5-spd, 3 dr||£9,185|
|1.2-litre 65 PS 5-spd, 5 dr||£9,685|
|1.4-litre 75 PS 5-spd, 3 dr||£9,585|
|1.4-litre 75 PS 4-spd auto, 3 dr||£10,185|
|1.4-litre 75 PS 5-spd, 5 dr||£10,085|
|1.4-litre 75 PS 4-spd auto, 5 dr||£10,685|
|1.9-litre SDI 64 PS 5-spd, 3 dr||£9,485|
|1.9-litre SDI 64 PS 5-spd, 5 dr||£9,985|
|1.4-litre TDI 75 PS 5-spd, 3 dr||£10,185|
|1.4-litre TDI 75 PS 5-spd, 5 dr||£10,685|
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