Volkswagen Launches iPad Customer Magazine

Volkswagen has become the first automaker to develop a digital customer magazine as an app specially for the Apple iPad. The innovative digital product which goes by the name of 'DAS.' lines up in good time for the launch of the new Apple product in Europe. The title stands for "Digital Automotive Space". The magazine will be published quarterly in five languages and will be accessible throughout Europe.

"DAS. is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the Apple iPad app.

The app specially developed for the Apple iPad transforms the user into a player who can enjoy the magazine's themes in an innovative virtual reality using the familiar functions of the Apple iPhone.

Five chapters tell stories from the Volkswagen world. Volkswagen makes comprehensive use of the Apple iPad's digital potential. The 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as "Area View".

In addition, an internet version of DAS. will be published from the end of June 2010. It will then also be possible to integrate content in social networks such as Facebook.