Chinese Volkswagen Customers Help Design Cars of The Future Online

Luca de Meo - Director of Marketing, Volkswagen Group
Luca de Meo - Director of Marketing, Volkswagen Group

Chinese Volkswagen customers can now post ideas about the car of the future on the "People's Car Project" (PCP) platform online.

"Volkswagen has set out to create the most innovative dialogue platform ever with the 'People's Car Project'. The platform is debuting in China, because that is Volkswagen's largest and most important market. However, we also see potential for launching the project in other markets as well," Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand, explained. PCP is initially scheduled to run for a one-year period.

In China, more than 450 million people can access the internet, with users being completely interested in interactive content. "We hope to involve people via the internet and inspire them for Volkswagen," de Meo commented. PCP page visitors can help co-develop their Volkswagen model of the future by uploading images and films and post ideas which can then be discussed and developed further by other users.

"With PCP we are listening very carefully to what our customers have to say and are building cars not only for, but also with people," Luca de Meo explained.


Published : 24/05/11 Author : Staff

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