General Motors And Avis Sign Europe's Largest Fleet Partnership Agreement

General Motors Europe and Avis Europe have signed an innovative and unique five year fleet partnership which includes the supply of over 350,000 vehicles, shared fleet cost savings from new fleet initiatives, combined vehicle re-marketing channels and an enhanced joint brand marketing agreement.

The agreement includes GM's Vauxhall/Opel, Saab and Daewoo products in Europe. It covers all Western and Central European markets and has an option to extend into the Middle East and Africa.

As well as the supply of vehicles, the agreement entails a comprehensive joint marketing effort, raising awareness of GME brands throughout the Avis business in Europe.

In addition, both companies will join forces for the sale of Avis vehicles at the end of the rental, combining GME’s and Avis’s expanding re-marketing strengths. This cooperation will benefit used car buyers through greater choice, better vehicle access and availability.

Jonathan Browning, GME vice president of sales, marketing, and aftersales, said: "This agreement leverages Avis's strong footprint and fleet management expertise and provides us with a tremendous opportunity to get a broad spectrum of potential customers into vehicles from each of our brands.

"This innovative approach will allow potential customers to experience the strengths and quality of our products first hand and at the same time ensure that the inherent value of our vehicles is retained in their residual value through the resale process."

Dieter Woitscheck, chief operating director of Avis Europe, commented: "This is the largest and most far reaching fleet deal in Europe, with the new agreement on fleet buying and selling and the efficiency review of processing over 350,000 vehicles, providing real cost benefits for both parties.

"With the largest fleet and network in Europe our car rental customers and ex-rental car buyers will benefit from a wider range of newer vehicles. Any advances in GM's technology to further reduce the impact on the environment will be rapidly brought onto Avis's fleet."

GM Europe is in the midst of a major product offensive that will see some 58 new products or significant variants in the European marketplace over a five year period. GME’s multi-brand portfolio covers a wide array of industry segments, both in passenger cars and commercial vehicles, enabling Avis to cover a significant portion of its needs in just one contract.


Published : 08/11/03 Author : Melanie Carter

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