Richard Branson, the British entrepreneur and adventurer, has today been crowned the nation’s most admired millionaire, beating US Microsoft co-founder and philanthropist Bill Gates into second place. Network Q, the UK’s leading used-car retailer and sponsors of ITV1’s ‘Who Wants To Be A Millionaire’, asked over 1,000 people who they most admired in terms of managing and distributing their wealth.

From a cross section of millionaires, Branson gained over a third of the vote (38%), followed by Gates (21%) with children’s author and charity campaigner J K Rowling coming third (11%). At the other end of the scale, Wayne Rooney amassed only a single vote in the poll. However, that is one more than ‘lotto-lout’ Mikey Carroll, notorious for crashing cars in his backyard stock races, who is the millionaire Brits least admire.

Mike Brown of Network Q comments: ‘The results show the most admired millionaires are those who don’t flaunt or misuse their money, but instead have the right answer when it comes to managing money and distributing their wealth.’

Network Q also discovered the answer to the million pound question when buying a used car is ‘Has it got a full service history?’ (45%). Second is ‘Does it come with a guarantee?’ (24%) proving that peace of mind is the most important factor for customers when they are buying a used-car.

Published : 07/03/06 Author : Melanie Carter

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