To support its new 'Street Style' TV ad for the New Vauxhall Corsa, Vauxhall has launched a unique Facebook campaign.
Designed to attract Facebook users of 18 and over, fans simply have to use an application to paint a scene featuring a Vauxhall Corsa, with the chance to win a New Vauxhall Corsa Limited Edition.
Created by Marvellous to run in parallel to the British brand's 40-second TV ad which broke last month, the online activity centres around the Facebook fan page which encourages the UK public to start painting and posting their entries onto a central gallery. Fans of the page are then asked to vote for their favourite piece of artwork. Entrants are then encouraged to share their work of art with their friends and family to bag votes, whereupon the 20 most voted for entries will be judged by Vauxhall and three independent judges from the world of Graffitti and Street Art.
Each week a selection of gallery images will be showcased on the site. The competition runs until May 3rd 2011. Fans have until 10th May to cast their votes before the judges decide who wins the competition.
The lucky winner of the New Vauxhall Corsa (first place) will also have their work of art hand drawn on a billboard in their local area, plus they get a canvas print of their artwork. Five runners up will also receive canvas prints of their artwork.
Commenting on the company's latest social media campaign, Vauxhall UK's Marketing Director Peter Hope, said: "New Corsa is the perfect car to use a social media activity like this with. Given the British public's affection for Corsa, colours and art, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Vauxhall fans."
The Facebook page also hosts extra video content, including the television commercial, and a "making of" documentary featuring Loomit and Daim - the German graffiti artists who created the art for the TV ad. Vauxhall also offers a product hub where interested users can learn more about the New Corsa and directly book a test drive without having to leave the site. Activity is being supported by an online banner campaign appearing on Spotify, Don't Panic, YouTube, Tribal Fusion, Yahoo Mail and Yahoo Mobile.
The Vauxhall Corsa Street style competition follows on from the successful Vauxhall Corsa Pop Art Idol competition that ran on Facebook last year.
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