BSM Announces The Vauxhall Corsa As Its New Fleet Car

Vauxhall Corsa
Vauxhall Corsa

BSM (British School of Motoring), the UK's most popular driving school, is delighted to announce a major new partnership with another British motoring giant, Vauxhall. In a deal that sees the companies rekindle a previous 18-year relationship, Vauxhall will become the new fleet provider for BSM from March 2011.

The Vauxhall Corsa will begin replacing the Fiat 500 (BSM's current fleet cars) from 2011, with the exchange completed by the end of the same year. Vauxhall will provide BSM's 3250 strong fleet with 1.2 ecoFLEX and 1.4 litre 5-door Vauxhall Corsas over several years. The move will give Vauxhall great exposure as the car of choice for instructors at Britain's leading driving school.

BSM is confident that the new fleet will give its learners and instructors a superior driving experience. The company have worked closely with its instructors to identify what would make the ultimate driving instructor's car, and requested that a number of modifications specific to the needs of learner drivers and instructors be made.

Those modifications include larger dials on the dashboard for improved instructor/learner visibility, rear headrests and upgraded power steering. Also, in recognition that instructors often use their cars not only as a tool for their trade but also as their primary family vehicle, BSM has moved to a 5-door model. BSM haven't compromised on the great safety and green credentials they enjoyed with the Fiat 500 either; the Vauxhall Corsa enjoys a 5 star NCAP safety rating as well as excellent fuel consumption.

BSM CEO & Managing Partner Nikolai Kesting said: "We are delighted to bring Vauxhall on board as our new fleet partner. We worked with our instructors and learners through surveys and by monitoring communications closely, and have received a clear message that the Corsa is their car of choice. We have acted on what they said, and are delighted to now offer all our learners and instructors the opportunity to drive this great car."

Kesting continued: "We are market leaders and it's important to us that our offer is head and shoulders above our competition. While we enjoyed a successful 18-month relationship with Fiat, we have found that by listening to our core audience and stakeholders, and being able to implement their feedback with Vauxhall, we are in a position to provide, quite simply, the best learner car on the market. The fact that British School of Motoring is again supporting British manufacturing is an added bonus."

Vauxhall fleet sales director Maurice Howkins said: "It's fantastic that we can bring our award-winning cars to Britain's most popular driving school and help learner drivers with the best possible start to their driving life. We are always looking to show just how good our cars are - and what better way to do that than showcase them in town and country, across the roads of Britain."

The new deal will make the Vauxhall Corsa even more visible on the UK's roads and as the car of choice for instructors and learners, will underline BSM's position as market leader. BSM is celebrating its 100th year in business since it began trading in 1910 and currently teaches more than 130,000 learners a year and employs over 3,500 instructors, making it Britain's biggest driving school.

BSM currently serves high-profile contracts including Motability for disabled learners and has partnered with the Ministry of Defence in an initiative to teach Army Infantrymen to drive before they enter into active service.


Published : 13/10/10 Author : Staff

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