Vauxhall is putting the Pop Art into driving with a new creative route for its top selling Vauxhall Corsa.
Building on the success of the previous C'mons creative, the new television campaign takes a style led approach showcasing the car through imagery reminiscent of the Pop Art Movement. Through a mix of static and moving shots, primary colours, the psychedelic 'Run' Gnarls Barkley soundtrack and the popular C'mons puppets who feature in key elements of the advertisement, the 40 second film helps show how the Vauxhall Corsa puts the fun back into driving.
Andy Gilson, Marketing Director for Vauxhall comments on the new creative: "Corsa remains one of the UK's most popular small cars and we felt that Pop Art would be a great way to communicate the car's style credentials in a fun contemporary way".
The campaign first appears on television on 1st February 2010 and was created by DLKW London with media planning through Carat. The Pop Art theme will continue throughout the year with further TV, print, online activity and other communications.
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