A new advertising campaign is being launched by Vauxhall, which showcases football fans from across the UK. The advert, titled 'Supporting A Nation' features the England Football Team, alongside legends Jack Charlton and Peter Shilton, football fans and Vauxhall staff.
The campaign will be aired before the European Championship qualifying match between England and Bulgaria on 2nd September 2011. The soundtrack 'What a Life' by 'Noel Gallagher's High Flying Birds' is taken from his new album to be released on 17th October 2011.
Vauxhall's new campaign captures how football brings people together. As football fans spill out onto the streets, covering the length of the UK, through offices, towns and beaches leading up to Wembley Stadium. The advert culminates with the camera panning down the England team line up at Wembley, passing the faces of Frank Lampard, Wayne Rooney, Jack Wilshere and Ashley Cole amongst others as they stand for the National Anthem.
Peter Hope, Marketing Director stated; "Vauxhall is immensely proud to be supporting Home Nations football, not just the senior men’s team but also women’s, youth and disability football. Our advert is all about the connection between the country and our teams and the unifying effect football can have on us all."
McCann Erickson Birmingham developed the campaign for Vauxhall under direction from Vince McSweeney, Executive Creative Director and Paul Dean, Divisional Director. Vince said "The excitement and anticipation of a home international brings people together like nothing else. It's not about being a die-hard football fanatic, it's about people everywhere showing support for their nation. This advertisement is a celebration of that. And it's this message of wide-ranging support that's true of Vauxhall as a brand."
Vauxhall will look at other opportunities for fans to interact with the Home nation teams throughout the year as part of the sponsorship to the UK's four home football associations.
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