Visitors to Press Day were treated to a variety of sounds, from songs by popsters Atomic Kitten and Liberty X to the rhythms of Japan’s Mujenko Drummers. But it was engine notes, not musical notes, that caught the ear on TVR’s stand.
To celebrate the world debut of the brand new T350 coupé, TVR made special arrangements for the car to be fired up within the NEC in Birmingham by none other than its chairman Peter Wheeler.
Once the final engine note died away the press pack got a good look at the sleek lines of the latest TVR creation.
Designed with motor sport very much in mind, the T350 has a low slung profile and a fearsome power to weight ratio. The 3.6 litre engine will push out 350 bhp - yet the total weight of the car is just over 1,000 kilos.
Because much of the T350, including the interior, is based on the Tamora, the new car will go straight into production only a few weeks after launch.
It is initially priced at £37,500 for orders taken at the Motor Show, although the price is expected to rise before it enters production.
The launch of the T350 sees TVR boasting probably its biggest ever model line up at a Motor Show. The Blackpool manufacturer has unveiled three new engines and five new cars in recent years, each of them designed and hand crafted in house.
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