Toyota Yaris D-4D Continued Sales Success And Low Cost Of Ownership

Toyota Yaris D-4D

The new Yaris D-4D continues the low cost of ownership trend from Toyota at a time of unprecedented growth in the UK diesel market. Sales of the Yaris D-4D since its launch in March have exceeded expectations with year to date sales at over 1,100 units to the end of July.

Yaris D-4D sales made up approximately eight per cent of all Yaris sales for the month of July just under the segment average of 9.9 per cent. Toyota expects to sell around 3,500 Yaris and Yaris Verso D-4D models in 2002. The diesel market in the small car segment has grown by 36.8 per cent year to date compared to last year. Toyota expects to see continuing popularity of diesel engines in this sector with 2003 being the first full year sales for Yaris D-4D.

Toyota, recognising that competitive maintenance and crash parts costs are as vital as a high standard specification in the diesel supermini market, places the Yaris in a commanding position. Toyota Yaris D-4D represents low running costs and excellent drivability for both retail and fleet customers.

The introduction of the new 1.4 D-4D engine adds a modern, fuel-efficient and fun to drive common rail diesel engine to its top selling Yaris model range, offering lower emissions, better fuel economy and extended service intervals in line with the VVT-i engine models. Add in low service and repair parts costs, and the Yaris D-4D is a class leader in terms of economy and overall running costs.

The introduction of the 1.4-litre direct injection common rail diesel engine brings a boost to the successful J.D. Power and Associates 2002 UK Car Customer Satisfaction Study’s top ranking car, taking the Toyota Yaris into the growing supermini diesel segment.

Competitive Service And Crash Repair Parts Pricing

Toyota Yaris D-4D has excellent cost of maintenance parts up to 80 per cent less than one of its main competitors, the Fiat Punto 1.9JTD, 66 per cent less than the Peugeot 206 1.4HDi 68bhp and almost 30 per cent cheaper than the Vauxhall Corsa 1.7DTi.

Replacement crash parts costs are significantly cheaper for the Yaris D-4D compared to many of its contemporaries, which in turn allows for low insurance groups of 3E-4E.

The front crash replacement parts on the Yaris D-4D cost over 40 per cent less than the equivalent Renault Clio and a staggering 50 per cent less than the new Ford Fiesta 1.4 diesel Zetec. After a frontal impact crash, front replacement parts on the new Fiesta 1.4 Diesel Zetec would cost £768 and £729 for the Renault Clio compared to £509 on the Yaris D-4D. Likewise front crash parts are a considerable 30 per cent more for a Citroen Saxo and 27 per cent more for the Fiat Punto and 20 per cent more for the Peugeot 206.

Overall replacement parts for Yaris diesel are more cost effective than its closest rivals at 40 per cent less than the Renault Clio, and around 20 per cent less than the new Ford Fiesta, Citroen Saxo and Fiat Punto.

Published : 12/08/02 Author : Melanie Carter

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