Toyota car sales in the UK soared to new heights in 2003 with another year of record sales volume and market share. The success marks annual growth of 12.5 per cent, well ahead of the car market growth of just 0.6 per cent. In achieving total car sales of 117,531 and a market share of 4.6 per cent, Toyota was the seventh largest car brand, and achieved the highest growth of any of the top ten manufacturers.

Lexus also recorded an increase in sales volume in 2003, a performance that was driven by the immense success of the new RX300 following its launch in May.

In total, Toyota and Lexus achieved sales of almost 133,700, recording an impressive 11th successive year of record sales in the UK, with growth of over 180 per cent since 1992.

The results are a fitting reward in a year that saw Toyota develop its product line-up on all fronts. The most significant introduction was the launch of the new, British-built Avensis, a car which sets new standards in the D segment, not least in achieving the highest score yet in its class in Euro NCAP crash testing.

The strong appeal of the award-winning Corolla range was increased further with the introduction of the new 114bhp D-4D diesel engine, and Yaris and RAV4 both benefited from major styling and equipment enhancements. 2003 also brought an all-new Land Cruiser, building on Toyota’s heritage of legendary 4x4 performance, and at the end of the year the revolutionary new Prius hybrid went on sale.

The key statistics

Paul Philpott, Toyota (GB) PLC Commercial Director said: "Toyota’s record-breaking performance in 2003 is clear evidence of the all-round strength of our product range, the professionalism of our franchised centre network, and the quality of service we provide to our customers. We are building towards becoming a top five player in the UK by the end of the decade."

Published : 08/01/04 Author : Melanie Carter

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