Toyota UUV

The Toyota UUV (Urban Utility Vehicle) is a concept car that challenges current thinking in automotive design.

The new concept highlights the spirit of innovation within Toyota worldwide and the company’s constant desire to leap forward – studying new markets and new opportunities in order to offer customers their dream cars of the future.

So, the Toyota UUV is dramatically revealed as a possible face of the future.

It has the potential to be the next step forward for sports utility vehicles (SUVs) and to create an entirely new urban niche in the market – just as Toyota did with the launch of the breakthrough RAV4, back in 1994.

UUV offers customers the unique ‘stand-out’ qualities of the current 4x4 market blended with typical urban features, such as sophisticated design, clean geometric surfaces and excellent road behaviour. It also seeks to blend Japanese culture – expressed by technical innovation – with European culture, represented by the exterior shape.

The UUV was created in Europe by Toyota’s European design centre (ED2). The target of UUV is a new type of customer – born of the urban environment but ready to be adventurous in their driving. These customers are progressive, successful and already drive large family cars which they enjoy for their comfort, space and premium equipment levels. But they seek more.

They are active people for whom the choice of car is a statement about themselves and their lifestyle. They are looking for something different, powerful and innovative. At the same time they want to retain the prestige of a premium car.

Perhaps in their early 40s, with a family, these customers are ready to move out of the traditional mainstream and take a step forward.

They will do this with Toyota UUV.

continues... | Part Two

Published : 22/11/02 Author : Melanie Carter

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