A new dimension is being added to Toyota’s corporate sales strategy with the establishment of a network of new Business Centres dedicated to the needs of fleet and commercial vehicle customers. The first centre is to open in January at Inchcape Sandhurst Toyota, in Surrey.
"Through the Business Centre network we shall be better able to focus on, and cater for, the particular needs of our corporate customers," said General Manager of Toyota Fleet Jon Pollock. "Time is valuable to them so we aim to fulfil their purchase and servicing requirements as efficiently as possible, with the minimum of fuss.
"Inchcape Toyota Southern Fleet Centre, Sandhurst is the first Business Centre to open. With the help of our Business Centre strategy we shall reinforce our performance in the corporate sales sector. Our growth plans will be given extra, substantial impetus by the launch of the new Avensis in 2003, joining Corolla and Yaris to create an excellent core product line-up."
The Business Centres will handle both cars and LCVs and will principally be located in major cities and towns, creating a network covering the UK. Their operation will be supported by the opening of a dedicated call centre service. Business customers will also be able to take advantage of longer opening hours for servicing and regular contact with specialist fleet staff.
The Inchcape Toyota Southern Fleet Centre at Sandhurst provides a blueprint for future centres, with a dedicated sales, administration and delivery team working from its own office space, separate from the retail showroom.
This helps provide business customers with a guaranteed ‘fast track’ to obtaining the information and service they require. The centre co-ordinates fleet business between Sandhurst and the neighbouring Inchcape Toyota dealerships at Basingstoke, Guildford and Farnham.
"The fleet centre brings under one roof all the services to meet the needs of our corporate customers," said general manager David Waghorn. "As well as offering real benefits to those customers, it also provides us with a more efficient and effective working structure when it comes to marketing our services and keeping in touch with our client base."
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