After two highly successful years, Toyota is to end its sponsorship of ITV’s Formula One television coverage. The sponsorship was launched in March 2002, coinciding with the broadcast of the Australian Grand Prix, at which the Panasonic Toyota Racing team made its debut.

The regular idents which have featured in all ITV’s F1 programming since then have succeeded in firmly establishing Toyota’s F1 presence with UK viewers. A recent ITV/Ipsos-UK study revealed that Toyota is now one of the brands most closely associated with F1 on television, outperforming more established manufacturers in the sport such as BMW, Jaguar, Renault and Mercedes-Benz.

Paul Philpott, Toyota (GB) PLC Commercial Director, said: "We are delighted that our sponsorship proved so effective, taking only two years to establish Toyota’s F1 involvement with TV audiences. This has been helped by the increased competitiveness of the Panasonic Racing Toyota team, which has built awareness and generated more media coverage than was expected.

"Toyota’s overall commitment to Formula One will continue to grow."

Published : 08/11/03 Author : Melanie Carter

Toyota News

This is a 18-year+ news article, from our Toyota archive, which dates back to the year 2000.

If in doubt check with your local Toyota dealer as car prices and technical data will have changed since 2003.

Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.

Toyota Images

Toyota Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.


The car news and images remain the copyright of the rights holder and may not be used without their consent.