Dr Richard Angwin and Dr Sarah Marshall from DOCTORnow With The Toyota iQ
Dr Richard Angwin and Dr Sarah Marshall from DOCTORnow With The Toyota iQ

DOCTORnow's three Toyota iQ3 hatchbacks, complete with the red DOCTORnow logo are now a common sight in Beaconsfield and the surrounding areas.

"Patients often wave when they see the cars driving past," says Lynne Smith, Practice Manager of the Buckinghamshire private GP service. "The design is eye-catching, but it's surprising how many people have noticed and commented favourably on our change of vehicles. They are an effective marketing tool."

Previously, DOCTORnow used a fleet of smart cars, but due to some harsh winters, it was decided front wheel drive vehicles than can cope with all road conditions would be more practical.

"Our VIP24 service provides 24-hour cover, so the doctor on duty could be called out at any time of the day or night," says Lynne. "Front-wheel drive makes mobility that much less of a challenge!"

"Besides which, we offer a leading-edge service and wanted to keep our image fresh and up to date."

The Toyota iQs were provided by Octagon Bracknell in May 2011 on 30,000 mile/three year contract hire agreements through Toyota Financial Services. The Berkshire outlet is one of 100 specialist Toyota Business Centres across the UK to offer the entire Toyota Range, from the iQ to the Land Cruiser V8.

"The iQs are stylish little cars, and more refined than our previous ones," says Lynne Smith. "They're small enough to be nimble and manoeuvrable, but being roomier with back seats as well as a boot makes it easier if the doctors or nurses need to carry anything with them."

Dr Richard Angwin became Dr McGirr's business partner in 2006 and the business continues to grow, with a total of 11 clinical staff and therapists, backed up by an administration team, now operating from a listed barn conversion in Beaconsfield Old Town.

DOCTORnow offers low doctor-patient ratios, extended surgery and phone consultations and extended availability of medical staff - from 8am - 8pm on weekdays and 9am - 1pm on Saturdays. A number of corporate clients are provided with a range of services, inlcuding flu vaccination clinics and GP surgeries in the workplace.

The Toyota iQ3 hatchbacks feature manual transmission, with CO2 emissions of 113g/km with combined fuel economy of 57.6mpg. Standard specification includes alloy wheels, heated door mirrors, six speaker sound system, ABS, auxiliary input socket, automatic air conditioning, alarm and immobiliser, remote central locking, wheel-mounted audio controls, electric door mirrors and front windows, traction control, rain-sensor wipers, smart entry and start, front fog lamps and dusk-sensor headlamps.

"None of us had owned Toyotas before, though a couple of the doctors had thought that iQs looked stylish and a little bit funky," says Lynne. "The staff were excited about getting the cars, and now they're very happy driving them."

Published : 26/09/11 Author : Staff

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