Toyota Aygo

Aygo is a car which answers all the demands of modern urban living, being highly practical and easy to park while delivering a dynamic driving experience and offering a cool modern design. Measuring 3,405mm long, 1,615mm wide and 1,465mm tall, it is the smallest car Toyota has marketed in Europe.

The name Aygo, pronounced eye-go, expresses freedom and mobility – just what the car will offer to its target market of urban men and women with active lifestyles. In short, Aygo is about easy but dynamic urban mobility.

Aygo marks a new approach for Toyota in several aspects. It has the potential to attract customers younger than the average Toyota driver: Toyota expects 80 to 90 per cent of Aygo owners to be new to the brand.

"We see a very positive mutual relationship between Aygo and the Toyota brand," said Andrea Formica, Toyota Europe Vice-President of Sales and Marketing.

"Furthermore, we have taken a unique approach to the Toyota Aygo’s launch process and lifecycle management, different from any used for any other Toyota model before. The Aygo launch campaign will target several major European cities, rather than focusing on countries. Toyota also intends, through several initiatives, to keep the Aygo fashionable throughout its lifespan."

In total, 100,000 Aygo models will be produced each year in the Czech Republic.

continues... | Part Two

Published : 02/03/05 Author : Melanie Carter

Toyota Aygo News

This is a 16-year+ news article, from our Toyota archive, which dates back to the year 2000.

If in doubt check with your local Toyota dealer as car prices and technical data will have changed since 2005.

Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.

Toyota Aygo Images

Toyota Aygo Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.

Copyright

The car news and images remain the copyright of the rights holder and may not be used without their consent.