New Toyota Yaris
New Toyota Yaris

The latest report from Interbrand has show than Toyota remains the world's top rated automotive brand, gaining six percentage points over its 2010 result and placing 11th overall in the study.

Interbrand is a world leading consultancy and recognised Toyota's achievement of meeting the challenges as the result of quality issues in 2010 and the 2011 Japan earthquake and tsunami effects.

Interbrand said: "Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its world-renown green efforts."

Rankings are calculated by analysing three key areas responsible for overall brand value: the financial performance of branded products and services; the role of the brand in purchase decisions; and the strength of the brand in securing earnings for a company.

Interbrand highlighted that businesses like Toyota that had improved their performance in the report have shown ability in "adapting to a new reality" in an uncertain business climate.

Published : 05/10/11 Author : Staff

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