The latest report from Interbrand has show than Toyota remains the world's top rated automotive brand, gaining six percentage points over its 2010 result and placing 11th overall in the study.
Interbrand is a world leading consultancy and recognised Toyota's achievement of meeting the challenges as the result of quality issues in 2010 and the 2011 Japan earthquake and tsunami effects.
Interbrand said: "Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its world-renown green efforts."
Rankings are calculated by analysing three key areas responsible for overall brand value: the financial performance of branded products and services; the role of the brand in purchase decisions; and the strength of the brand in securing earnings for a company.
Interbrand highlighted that businesses like Toyota that had improved their performance in the report have shown ability in "adapting to a new reality" in an uncertain business climate.
This is a 10-year+ news article, from our Toyota archive, which dates back to the year 2000.
If in doubt check with your local Toyota dealer as car prices and technical data will have changed since 2011.
Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.
Toyota Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.
The car news and images remain the copyright of the rights holder and may not be used without their consent.