Suzuki Sales And Share Show Steady Increase Despite June Market Decline

Suzuki Wagon R

Suzuki's market share in June, 2002 showed another year on year increase despite the first decline in the new car market for 20 consecutive months.

Overall, in the first six months of this year, Suzuki's sales have yet again grown steadily and now total 17,716 units, with the Company's year-to-date share of the car market now standing at 1.2%.

Sales of all products, passenger cars, 4x4s and light commercial vehicles, have all improved in the period and the Company is on target to achieve its overall goal for 2002 of around 34,000 unit sales.

Specifically, sales achievements for the January to June period in 2002 compared to the same six months in 2001, are:

  2002 2001 Increase
Cars [Alto, Ignis, Wagon R+ and Liana] 10,054 9,551 503
4x4s [Grand Vitara and Jimny] 6,375 5,997 378
Light Commercials [Carry van and pick-up] 1,287 1,131 156
Total sales - all products 17,716 16,679 1,037

"We are pleased with the success achieved so far in 2002" comments David G Seward, Suzuki's Sales and Marketing Director, "particularly as the market has become increasingly competitive and retail buyers are ever more aware of the exceptional offers available."

"For the September peak period we have already implemented further new and aggressive marketing strategies*, to focus firmly on providing optimum and unbeatable value-for-money, and will introduce two attractive and well priced all new models - the Alto and the Liana 4-door saloon - during the Autumn which will further enhance the appeal of the range." David Seward said.

Exceptional Value-For-Money Offers For Swift, Wagon R+ And Liana

Now The UK's Lowest Priced Car - The New Swift Sky For Just £4,995

Astonishing value has always been a hallmark of Suzuki's Swift range and now - with the launch of the new 3-door Swift Sky at a maximum delivered* price of just £4,995 - the Swift becomes the lowest priced car on sale in the UK**.

Fully equipped, with an impressive specification that includes electric windows and door mirrors, an in-car entertainment system, sports seats, central locking and much more, the price of the new Swift Sky is now just simply unbeatable.

3-Years Free Servicing For Wagon R+

Those buying a Wagon R+ or Wagon R+ Special before September 30, 2002, will qualify for free of charge servicing for 3-years or 27,000 miles [whichever comes first], further reducing the already frugal running costs for this versatile and practical 'city' car.

Liana GLX - £1,995 Deposit And Two Years '0' % Finance

At a maximum price of just £10,995 - delivered* - for the 5-speed manual and with front and side driver and passenger airbags, air conditioning, ABS with Electronic Brake Force Distribution, electric mirrors and windows, radio/CD player and front fog lamps all standard the new Liana GLX 1.6 litre family sized 5-door is particularly keenly priced.

Now this new '0' per cent finance offer [which applies to all Liana GLX models registered prior to 30 September, 2002] makes the Liana GLX - with its competitive levels of performance, class leading security, excellent fuel economy, low emissions and frugal running costs - even more attractive.

*recommended retail prices which include delivery, 12 months Government road fund licence and first registration fee


Published : 01/07/02 Author : Melanie Carter

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