Suzuki has announced the winner of the Suzuki Customer Satisfaction Survey prize draw, held as part of the Suzuki "My CSI" programme.
Mr Martin Berginis was presented with his prize at Belmont Suzuki, including an iPod Touch, iPod Nano, Nintendo Wii, Nintendo DS, Fuji camera, Panasonic camcorder and Pure DAB clock/radio. Mr Berginis said: "When I received the letter to say I'd won the Suzuki Prize Package I was thrilled. I never expected to win when I filled out the survey; I'm delighted to win such a fantastic prize."
Suzuki developed the "My CSI" programme in order to build brand loyalty and to enable quick responses to sales and servicing issues as well as monitor customer's satisfaction across the dealer network sales and servicing performance.
"My CSI" was designed to make it easier for customers to submit feedback on experiences and easier for dealers to respond promptly to any important issues raised.
Customers were provided with an online questionnaire with 10 appraisal questions to rate their sales and service experiences. The questionnaire was designed to be quick and easy to fill out to improve response numbers, and for those who were unhappy for any reason were provided with the opportunity to provide extra and more detailed feedback.
Dale Wyatt, Director for Sales and Marketing said: "We believe 'My CSI' helps us engage closely with our customers and to understand and respond more effectively to them. It is a user-friendly, cost-effective tool that helps us deliver the highest level of service all-round by identifying and implementing best practice solutions."
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