SsangYong Motor UK has hired Steve Gray as the Marketing and Communications Director in time for the reintroduction of the SsangYong Korando.
Following a two year absence, SsangYong is returning to Britain with the SsangYong korando.
"Having worked across Land Rover, Daihatsu, Chrysler, Jeep and Dodge, Steve has an automotive marketing pedigree that is absolutely tailored to SsangYong’s current position and the job we have to do," said Paul Williams, CEO of SsangYong Motor UK. "I can’t think of anyone better suited to successfully re-position the brand and launch the new car."
Gray worked for TKM Automotive, which became part of Inchcape, and brought Chrysler and Jeep to the UK in 1992, becoming marketing director of Chrysler Group, then part of DaimlerChrysler UK.
"This is a tremendous opportunity. We are effectively a new company launching a new car into a new, fast growing segment for the brand, which means we can embrace all the latest tools in the digital toolbox without being constrained by convention," said Steve Gray.
The first shipment of SsangYong Korandos will be arriving shortly in the UK, before going on sale in September 2011.
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