Sponsorship of Škoda has been a successful vehicle for the Incredible Group Limited, clocking up a remarkable combination of sporting and business achievements.

The Milton Keynes-based company specialises in creating high profile visual graphics, signs and exhibition materials. As a result of the substantial results from nearly two seasons sponsorship of the Škoda British Fabia Rally Team, Incredible have now recruited Škoda as their company pool vehicle provider.

Paul Kitchen, Managing Director of Incredible Group Limited, is delighted with the outcome. "Sponsoring the entire Škoda Fabia team - the cars, crew, support vehicles and trailers, whilst not a cheap option, has been incredibly good for our business. We design and produce all the livery for the vehicles, and the cars carry the Incredible name nationally. We have taken on two new clients as a direct result of this sponsorship, and the morale boost to our own staff of watching our car go out and win has been excellent."

The Group N car with Iain Freestone and Nick Kennedy in control, won its class after only 5 of 7 rounds of the 2002 Kumho National Rally Championship. The Incredible team were so delighted by the success they ordered their own 1.9 TDI Škoda Fabia Estate, now completed with eye-catching livery, designed, of course, by Incredible.

This year both the Group N and Group A Škoda Fabia team cars will be vehicles for the Incredible message. The Group N car is being driven by a crew from Auto Express magazine, providing further media exposure for the team and for Incredible. Iain and Nick have moved up to the Group A Fabia, with which the Škoda team are, again, competing in the 2003 Kumho National Championship.

Whilst the Incredible Group are no newcomers to sponsorship, Paul Kitchen believes the work Škoda put in to support their sponsors has been a driving force in the successful outcome. "It is always positive to be associated with a fast-paced, winning team, and Škoda ensure that business to business networking at rally events is of high quality. This is one instance where as a company you push money in and get something back. Škoda provide the perfect specification for us to get into successful motorsport with outstanding results."

The Fabia Estate is a great combination of good looks, fun and practicality. Designed with attitude, the new Fabia Estate can easily compete with larger estates, and even buyers looking for a mini-MPV may think again. The beautifully crafted Estate is small enough to be practical around town, and large enough for carrying supplies and equipment, as the team at Incredible can testify.

In addition to the 1.9 TDI in the Incredible Fabia Estate, a wide range of engines are available: Four petrol engines - the 1.2L 12-valve 64 bhp; 1.4 16V 100 bhp; 1.4 16V 75 bhp automatic and 2.0 litre with 115 bhp, and another diesel engine - the 1.9 litre SDI with 64 bhp.

Three trim levels, Classic, Comfort and Elegance, give company and personal buyers a wide choice of Fabia Estates. Equipment levels are high, with standard, features such as standard ABS braking, power steering, driver and front passenger airbags, stereo radio with cassette and engine immobiliser. Comfort models gain air conditioning, electric front windows and CD player, and Elegance models boast remote central locking and alarm, alloy wheels, roof rails and heated front seats.

Prices start at £8,525 (for the 1.2L engine with Classic trim) and, with Škoda’s current 0% finance offer, the Fabia Estate offers excellent style, space and value.

Published : 29/06/03 Author : Melanie Carter

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