ŠkodaAuto recorded a bumper June in 2002 with sales of new vehicles amounting to 3,561 units, compared to 3,038 in June 2001. This represents an increase of over 17 per cent year on year.

The new Superb, Škoda’s acclaimed upper-medium sector vehicle, accounted for 85 vehicles, making a total of 232 sold in the first two months since launch. Superb sales are set to strengthen further over the forthcoming months with the imminent introduction of Pumpe Dusë diesel technology.

Exactly 700 Fabia 1.4 8V hatchbacks were sold in June, together with 745 diesel vehicles, resulting in total sales for Škoda’s ever popular supermini of 2,275 vehicles. With year-to-date sales standing at 12,345, Fabia accounts for nearly 60 per cent of total Škoda sales for the first half of 2002. The popularity of diesel continues in the Octavia range with 847 new diesel vehicles, out of a total of 1,201, driven out of Škoda showrooms by customers in June.

With half-year sales of 20,741 vehicles, compared to 18,124 in 2001, ŠkodaAuto’s market share stands at 1.5 per cent. In a strong market that shows growth of 6.2 per cent in the first six months of 2002, ŠkodaAuto has achieved growth in the UK of 14.5 per cent. Škoda sales to business customers, in particular, are up 36.4 per cent compared to a market average of 4.2 per cent.

A delighted Rob Tracey, Head of Škoda UK, said, "Continuing to have sustained, substantial growth is a difficult trick to pull off, but we are doing it. Perceptions about our brand are changing due to the service offered by our retailers, our great product range, excellent whole life costs and unbeatable value for money. There is no greater testament to this than the increasing number of customers, both private buyers and company car driver, who are choosing to drive a Škoda."

Published : 08/07/02 Author : Melanie Carter

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