Skoda has entered new territory by sponsoring a catwalk show at the 2003 London Fashion Week show on February 18th. Blaak, one of the most high-profile cutting-edge fashion labels in London, was one of the hottest tickets at the Autumn/Winter preview that took place all this week.
The partnership between Škoda and Blaak is ideal as the brands have much in common. Both are award-winning brands fostering fierce loyalty among their highly discerning customers. Škoda’s century-long history of automotive innovation is balanced by Blaak’s recent, breathtaking entry into the fashion world. Further, both are very provocative and synonymous with style, individuality and excellence.
Blaak was founded in 1998 by Sachiko Okada and Aaron Sharif, while both were studying at Central St. Martins School of Art and Design, is recognised as among the best in Britain. Blaak has been awarded the “New Generation Award” by the British Fashion Council and the Vidal Sasoon award for Cutting Edge Design. They are also the current recipients of the Elle “Young Designer of the Year” award.
Following very successful collections over the past three years, Blaak's Autumn/Winter 2003 show is one of the most acclaimed collections of the fashion season, described as “wearable and wantable” by Vogue.
Being selected as Blaak’s partner is further evidence that the Škoda brand has arrived in its transformation from derided to desired. London Fashion Week introduces Škoda to a whole new audience who influence fashion trends and are the arbiters of contemporary style. With fashion editors wearing the Blaak/Škoda vest top, the previously unimaginable has happened, making the joke definitely on anyone who still thinks that the badge is anything other than cool.
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