ŠkodaAuto sales continue to rise with a total of 2,614 sales throughout July. The year to date total of 23,365 new car sales means the brand maintains a 1.5 per cent market share. This represents a 10 per cent improvement over the previous year against a total market rise of only 7 per cent.

The upward trend is led by the award winning Fabia 1.4 MPI, accounting for almost 20 per cent of total sales for the month. Diesel fans continue to choose the Octavia diesel in this ever-increasing sector of the market, with Octavia diesel achieving a massive 56.3 per cent increase over July 2001. With the Octavia diesel prices starting from £10,855 on the road, it offers exceptional value for money with low running costs and outstanding performance.

The best-selling Fabia accounted for 1,442 sales of the total sales for the month and over half of total sales for the year at 13,786. The Octavia continues to show its strength with a July sales result of 1,142 and a total of 9,310 year to date. Recently launched, the Škoda Superb, now available at Škoda retailers, has already exceeded 250 vehicle sales in the UK.

The success of Škoda thus far has been expedited by the great interest from the business market with well over 600 Octavia taxis sold, giving testament to the Octavia’s durability. In addition police forces up and down the country are in hot pursuit of the sporty Škoda Octavia vRS, with a third of all Octavia sales going to vRS.

Both of these sales success stories show the growing acceptance of the Škoda brand in the business market and is endorsed with sales growth approaching 50 per cent in the business sector and 36 per cent in the fleet sector for the first half of this year.

Published : 12/08/02 Author : Melanie Carter

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