Sitting between the Fabia and the Octavia models the new Skoda Rapid is due to be launched in the UK in late 2012. There will be five petrol and two diesel engines focusing on low CO2 emissions and fuel efficiency with a price tag starting at around £12,000.
The compact Skoda Rapid hatchback is targeted directly at families looking for an accommodating step up from the family hatchback at an affordable price. With a small footprint (4.48 metres long, 1.7 metres width) the Rapid is designed to five occupants and their baggage in a small package.
Skoda is also hoping to draw buyers away from the Ford Focus and the Volkswagen Golf with emergence of the Rapid, which shares its platform amongst other things with the new SEAT Toledo.
It maybe marketing speak but the Skoda Rapid is the first car ever to fully feature the brand’s newly formulated design language. “This is a car that gives out a clear statement at first glance: clear, precise, fresh and emotional,” says Eckhard Scholz, Skoda board member for technical development.
According to Skoda’s CEO Winfried Vahland, “This is a model which sets benchmarks in the compact saloon segment: The Skoda Rapid is a roomy, elegant and at the same time an affordable car for the whole family, impressing with clever solutions, cutting-edge technology and high economy. In short, it is a car permitting mobility in a comfortable, reasonably priced and environmentally friendly package. The right car at the right time”.
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