If there was any doubt left in anyone’s mind about the resurgence of the Skoda brand, the 2007 J D Power Study of Customer Satisfaction will dispel those doubts. The results tell the story: Skoda is so highly rated by its owners that the brand has been ranked joint second in this year’s study. Second only to premium make Lexus, Skoda moved up one place from the 2006 position.
For the third time this year, Skoda achieved top ratings from its owners:
The 2007 J D Power Study marks the twelfth consecutive year that Skoda has been in the Top Five in the study, the only manufacturer to achieve such consistent, long-running great ratings by car owners.
Three of Skoda’s four models were included in the survey of respondents who have owned their cars for three years. The Fabia, Skoda’s award-winning small car, is second in the Supermini category. Skoda’s mid-size Octavia is first in the Family Car class, while the top-of-the-range Superb is rated fourth.
Skoda UK Director, Chris Craft, is delighted, but not surprised by this latest success. “Having toppled Lexus from the top spot in the Top Gear customer satisfaction survey in February, and with Octavia rated as the top car in the latest Auto Express Driver Power survey, we’re delighted with the J D Power results. We put our customers at the heart of everything we do, from the design and quality of the cars that ensures they are easy and rewarding to live with, through to our retailers who take pride in the service they provide throughout the ownership of the car. This string of fantastic ratings from our customers justifies our claim that Skoda is the Manufacturer of Happy Drivers.
Some additional facts about the new - but century-old - Skoda brand:
This is a 14-year+ news article, from our Skoda archive, which dates back to the year 2000.
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