Skoda has announced that it will be sponsoring the eighth annual London-Paris cycling event, taking place on 23rd - 26th June 2011.
The London-Paris bike ride, which covers 520km, is one of the worlds most exciting cyclosportives. Over three stages, the event is undertaken by all sorts of people, including professional cyclists, as well as celebrities, industry leaders and influencers.
Top sporting celebrities, including Geoff Thomas, Mark Bright, Lee Dixon and John Salako rode a 40 mile scenic route as part of a press event, supported by a Skoda Superb, one of a 14 strong Skoda fleet that will lead 365 riders along the London to Paris route this summer.
This event will see roads into the centre of Paris closed, giving amateur riders a unique experience. The event will see a support crew of over 120 people, 14 Ride Captains, motorbike outriders and Mavic Neutral Service support.
Skoda actually started out building bicycles in 1895, and so has a long history with cycling, and although the company is now known for its cars, the company still has a passion for bikes, which is why they are delighted to be able to supply support vehicles for the event.
Catherine Sleigh, Head of Press & PR for Skoda UK comments: "Our vehicles are ideal for use as a support car; they are incredibly reliable, well engineered and offer class-leading space so can carry lots of equipment and withstand the wear and tear that comes with it. We're very proud to be involved in such a great event."
The Skoda Superb Estate, which will be used for the event, is priced from £18,550.
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