SEAT has won another major industry award, this time from the prestigious trade magazine, AM, for its Dealer Approved Used Car Scheme.
The award was presented by TV personality Penny Mallory, to Julian Tighe, SEAT UK’s Used Car Operations Manager, at the Oscars-style ‘Night of a thousand stars Awards’ held at the International Convention Centre in Birmingham.
Beating off other strong contenders such as NetworkQ, Citroen and Honda, SEAT was particularly praised for its efforts which have completely transformed the scheme. Its aim was to create the best used car scheme in the industry and give the customer the utmost confidence in a used car bought from a SEAT dealership.
Julian Tighe commented: "We set out to give our dealers the best possible used car proposition to offer their customers which makes this particularly rewarding. We are all very excited to be recognised as having the best approved used car programme by such a respected publication such as AM, however customer expectations continue to rise so we cannot rest on our laurels!"
SEAT’s Dealer Approved Used Car Scheme has also been recognised by other leading publications. In 2001 SEAT took first place in the What Car? Used Car Programme survey and is the only manufacturer scheme to remain in the top four ever since. SEAT was also the only manufacturer to score a maximum 5 stars in the Used Car Buyer magazine survey, emphasising its constant developments providing the customer with more help, checks and guarantees to ensure they are fully satisfied with their choice of vehicle.
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