SEAT is supporting TyreSafe's campaign to highlight the safety benefits of winter tyres.
October - Tyre Safety Month - will see SEAT backing the not-for-profit TyreSafe campaign, which makes drivers aware of the significant benefits of fitting winter tyres to their vehicle.
Following a number of cold winters in the UK, which saw temperatures plummet and roads becoming unusable due to ice and snow, it is clear winter tyres offer great advantages.
A campaign will be launched across SEAT's network of over 120 dealers across the UK, illustrating the benefits as well as showing how easy they can be swapped for summer tyres.
Winter tyres provide benefits when air temperatures drop below 7 degrees Celsius, not just when ice and snow are on the ground.
Temperature has a significant impact on tyre performance, with temperatures below 7°C resulting in the tread compound in standard tyres beginning to harden offering progressively less grip.
Winter tyres are made with more natural rubber in order to keep them soft and more flexible during colder weather. They also feature a different tread pattern which allows them to maintain effective contact with the road.
Winter tyres feature a squarer should profile with defined shoulder blocks which help to pull through snow and ice. Snipes provide extra 'edges' to grip even in the most slippery surfaces.
The tread pattern, specific to winter tyres, is particularly effective on show, ice and slush. Snow will stick to itself better than it will stick to rubber - narrow channels between the blocks trap snow in the tread where it can 'stick' to the snow on the road in order to aid grip.
The campaign will be further supported by SEAT with the use of a video which shows two near-identical SEAT Ibizas, one fitted with summer tyres and one with winter tyres, driven on an ice rink. The summer tyres take an extra four metres to stop at 15mph, almost an entire car length.
Stuart Jackson, chairman of TyreSafe, said: "For any driver concerned about their safety on the road during the winter, our advice is simple: winter weather tyres are the safest option.
He added: "Take a look at the SEAT demonstration movie and then you can make an informed choice about whether to fit them or not, but I’m sure most will agree that the results are very convincing - and the potential outcome is frightening."
Nigel Griggs, Head of Aftersales at SEAT UK explained: "The value of winter tyres really cannot be overestimated.
"Research from one tyre manufacturer suggests drivers may be as much as six times more likely to have an accident in the winter than the summer, so waiting for the first snowfall before making the switch could be a major false economy.
"The time to act is now, and SEAT dealers are fully prepared to help owners choose not only exactly the right winter tyre for their vehicle but also to handle the fitting process and even suggest transport options for their summer tyres."
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