The SEAT Alhambra is a partner of the UK premiere of the Disney movie Pirates of the Caribbean: On Stranger Tides. The latest chapter of the Pirates of the Caribbean saga will premiere on Thursday 12th May 2011 at Westfield London, where the film's actors including Johnny Depp (Captain Jack Sparrow), Penelope Cruz (Angelica), Geoffrey Rush (Captain Barbossa) and Ian McShane (Blackbeard) will be gracing the red carpet.
SEAT is partnering in the latest installment of Pirates of the Caribbean with a marketing campaign which will include the UK cinema release as well as online, TV and PR activities as well as SEAT UK dealership events.
Highlights of the SEAT Alhambra focused campaign will include 'pirate weekends' which will be hosted at UK dealerships across the country. Anybody who tests drive the SEAT Alhambra during this promotion has the change to win a new seven seat Alhambra. An online 'treasure hunt' style competition will also be run with the opportunity to win a SEAT Alhambra.
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