SEAT will attend the 2011 Shanghai Motor Show (21st - 28th April 2011) for the first time in the company's history as part of a strategy to expand into new markets, with the initial outcome of introducing SEAT to potential customers, before the SEAT Leon and Ibiza models go on sale in 2012.
SEAT S. A. President James Muir said: "The Chinese market offers a great opportunity for a brand like ours. SEAT is synonymous with design, being young in spirit and sportiness - attributes which are greatly appreciated in this market".
SEAT research has shown that there is a large demand for European cars amongst Chinese consumers. Mr Muir said: "Our research shows that Chinese car buyers value performance and dynamism. Furthermore, technology and state-of-the-art engineering are important to them and they are very design-conscious."
He added: "On this basis, we are satisfied that SEAT will bring something fresh and new to the car market in China, helping us to establish a brand identity and a position in the market which is uniquely SEAT's."
SEAT plans to grow its influence in China gradually, with vehicles manufactured at the Martorell Production plant near Barcelona, Spain.
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