SEAT Ibiza SC SE Copa
SEAT Ibiza SC SE Copa

In the 2011 Car Dealer Power survey, SEAT has come out on top, with a score of 90 per cent, which takes it 18 places higher than it placed in last year's survey, also winning the title of most improved maker.

The survey offers UK car dealers an opportunity to rate their brand covering finance offers, warranty arrangements, marketing, brand awareness, bonus structure and return on investment.

Car Dealer editor James Baggott said: "Let's look at the cold hard facts: not only did SEAT win this year's Car Dealer Power survey to be awarded the ‘Best manufacturer to represent’ title but it did so in style as the most improved maker, too! That really is something to be proud of.

He added: "The Spanish firm has clearly listened to concerns from its dealer network and tackled problem areas. Stock levels, bonuses and return on investment were all cited as problem areas in 2010 – but now all three receive either 'faultless' or 'excellent' ratings.

"SEAT's success in Car Dealer Power really is to be applauded – not just for being top of the pile, but because they listened to dealers’ concerns in 2010 and fixed the problems."

SEAT scored eight 'excellent' ratings, last year no area achieved higher than a 'good' rating. Dealers highlighted SEAT's Ecomotive range and print and radio marketing.

SEAT UK Managing Director, Peter Wyhinny said: "I'm very pleased to see that our network is so happy at the moment.

"The dedicated SEAT UK Operations team and, indeed, the whole staff at SEAT UK headquarters work tirelessly to support our dealers, improve processes and generate innovative ideas to help them improve their sales and profitability. I'm very happy to see the dealer network recognise the team’s endeavours.

"Clearly, this exceptional effort is paying dividends and – with a major product offensive just around the corner – I'm sure our dealers can look forward to a very busy and productive future."

Published : 15/08/11 Author : Staff


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