SEAT is continuing to expand its network of UK dealers, with the aim of increasing numbers from 122 dealers to as many as 135 sales and service centres by the early part of 2012, and current performance suggests the firm is on target.
With just a handful of open points still remaining across the UK and dealer coverage in many of the key urban areas including London, Manchester, Birmingham and Bristol, SEAT's franchise team is seeing active competition between would-be dealers for the chance to run a dealership.
Part of the brand’s success in attracting new operators, and replacing existing dealers where necessary, is it is willing to engage with a variety of potential partners. From blue-chip plcs such as Vertu Motors and Sytner through powerful dealer groups such as Arnold Clark and Snows Motor Group Ltd to successful single-site operators such as Pembrokeshire-based Gareth Hughes Motors, the network is a broad mix of thriving business models.
SEAT recorded its best-ever March 2011 with over 7,200 new cars for a record UK market share of almost two per cent.
SEAT UK National Franchise Manager Jason Cranswick explained: ‘Absorption rates are improving and an 80% rate as a target should be achievable.
‘More than this, engaging with our network and sharing best-practice techniques via our networks of area managers are simple but important methods of supporting and nurturing our dealers.’
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