As part of its aggressive product development programme, Saab is today (Wednesday 7 April 2004) unveiling the new 9-7X SUV at the New York Auto Show. Expanding its model range to four vehicle lines, Saab – the fastest growing European premium car brand in the American market – is now targeting one of the fastest growing market segments.
The American mid-luxury SUV segment increased from around 50,000 units in 1997, to 290,000 in 2003. By the end of 2004, US sales in this sector are forecast to exceed 400,000 units.
As part of its product offensive, Saab has launched the new 9-3 Sport Saloon and 9-3 Convertible models in the last 18 months. In December 2003 the company revealed the Saab 9-2X, an early offering in the emerging American small premium car sector, with sales in US and Canada only due to commence on 1 July 2004.
The Saab 9-7X will bring unique Saab characteristics to the growing US SUV segment, including; sophisticated exterior and interior styling by Saab’s Design Director, Michael Mauer, and his Swedish-based team, premium quality and design features, and a chassis tuned to deliver sporty and fun-to-drive performance. The 9-7X will appeal to buyers looking for a driver’s vehicle, with the versatility of a SUV. The 9-7X is developed from GM’s award-winning GMT360 architecture. Production is scheduled to begin in January 2005, at GM’s Moraine, Ohio, plant.
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