Saab Is Fastest Growing Marque In UK Premium Car Market

Saab 9-3 Sport Saloon

Saab is maintaining its spectacular growth in the UK, with sales last month up by 133 per cent over July last year, in a total new car market that was down almost 5 per cent.

The Swedish premium car marque has also seen sales rise by 31 per cent in the first seven months of the year, making it the fastest-growing manufacturer in the declining British premium new car market segment.

Saab’s UK sales to date are 14,584 - led by the acclaimed 9-3 Sport Saloon and 9-3 Convertible. The 9-3 Convertible is the only soft-top to have achieved a five star Euro NCAP safety rating, and demand for this stylish convertible still exceeds supply. The Saab 9-3 was the second best selling premium convertible in July, outselling more mainstream German brand offerings. Sales of the accomplished Saab 9-5 range are also running at record levels, with the diesels in very high demand.

Said Saab GB Managing Director Jonathan Nash: "These figures are ahead of even our own bullish forecasts, which augurs extremely well for the on-going future growth of our popular brand."


Published : 07/08/04 Author : Melanie Carter

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