Swedish premium car maker Saab continued its phenomenal UK sales growth in March, with an all-time record for the month of 4,265 sales, an increase of 37 per cent against March 2004, making the UK Saab’s largest global market for the first time ever, overtaking the United States and Sweden to steal this accolade.

Saab’s cumulative British sales year-to-date reached 6,603 cars, another all-time high for the first quarter sales period. This means that Saab remains the nation’s fastest growing premium car brand, as it has done for the past 10 months, with first quarter sales up 39 per cent against 2004. Overall British new car sales remain in decline, down 7.2 per cent for the year to date, whilst sales of premium cars have fallen by an even greater amount compared to last year.

Sales of all models across the range are driving Saab’s rapid growth rate. Demand for the low-emission 9-3 1.9 TiD Sport Saloons comfortably exceeds supply, and during the first-quarter, demand for this popular model range rose by 59 per cent. Despite recent mixed weather, demand for the four-seasons 9-3 Convertible remains reassuringly sunny, with the UK’s most stylish soft-top increasing sales by 25 per cent. The enduringly popular Saab 9-5 saloon and estate models also continue to retain their appeal to the discerning UK driver, with sales growing by 15 per cent to date.

Commenting on the impressive sales results, Jonathan Nash, Managing Director of Saab Great Britain remarked: “For the UK to have surpassed Saab’s sales in both the world’s largest new car market, the USA, along with the brand’s home market of Sweden, where drivers are fiercely loyal to the Saab brand, is a huge achievement and testament to the fact that Saab is designing and building the type of accessible premium cars that British drivers desire. The combination of Saab’s celebrated Swedish design ethic and its enviable aircraft heritage is clearly hitting the sweet spot in what is widely regarded as one of the world’s most cut-throat car markets. Long may it continue!”

Published : 07/04/05 Author : Melanie Carter

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