The All New Saab 9-5 Saloon Debuts At The 2010 MotorExpo

An exciting new era for Saab has begun as the launch of its most technically advanced car ever, the all new Saab 9-5 saloon, is fast approaching and Saab is offering car enthusiasts everywhere an exclusive preview of the vehicle.

From Monday 7th to Sunday 13th June 2010, the pioneering Saab 9-5 will debut in Canary Wharf at the MotorExpo for a special preview as part of a UK tour. Two full build preview production models will be on display, one of which will be housed in the stylish 'Saab Pod' and visitors are already able to order their own Saab 9-5 from Saab dealerships across the UK.

David Pugh, marketing director at Saab Great Britain, comments: "We're delighted to offer our customers an exclusive preview of the new Saab 9-5 at the MotorExpo. As one of the most important motor shows on the calendar, we wanted to give visitors to MotorExpo the opportunity to get their first glimpse of our most advanced, premium saloon and experience the full extent of its powerful presence prior to the national launch of the vehicle in July."

The Saab 9-5 is Saab's most expressive car ever. Its typical Scandinavian design exudes functional and emotional strength through natural, organic lines and shapes. The Saab XWD cross-wheel drive system is among the most advanced systems available, giving faster acceleration, more agile cornering and improved stability, offering customers a thrilling driving experience that matches the excitement of Saab's bold Scandinavian design language.

In addition to its class-leading driving system designed for optimum driving performance, the Saab 9-5 hosts a range of high-tech features to enhance the driving experience, including an aircraft inspired head-up information display (HUD), Bi-xenon smart beam headlights, keyless entry and adaptive parking assistance.

David continues: "The arrival of the new 9-5 marks a significant and exciting milestone in Saab's history. Eye-catching design, powerful performance and driving excitement summarises our new flagship, and we're confident the new 9-5 will be a great success with our customers - we've already been inundated with enquiries. I would like to invite everyone to come down to the exhibition for this exclusive Saab 9-5 preview, as I know that anyone who is passionate about driving will be just as enthused about the new 9-5 as we are."